Wheel & tire dynamics
How wheels and tires behave under load and centrifugal force, applied to race and performance programs.
Wheel & tire specialists
Mass
Motorsport
Wheel and tire dynamics, materials, fitment and supply chain for race programs, wheel brands and the dealers who sell them.
About
Everything rides on the wheels.
Mass Motorsport is a wheel and tire consultancy, led by a founder who has spent a career where motorsport meets operations.
Our depth is in the wheel itself: wheel and tire dynamics, centrifugal forces, materials and fitment, with wheel design in the mix.
That technical knowledge is backed by operations. Our founder has managed global supply chains for race programs, including Ferrari, Porsche, Viper, Ford, Mazda, Acura and others, and managed Dealerline.wheelpros.com, a B2B dealer platform in the wheel industry.
Our founder also helped implement SAP and trained organizations to run on it. We bring that mix of wheel knowledge and operations discipline to every program we work with.
Brand names refer to programs our founder supported; no endorsement implied.
In the lab
Heat. Spin. Measure.
Services
What we can take off your plate.
Materials & fitment
Forged, cast and flow-formed construction, and getting fitment right for race and performance applications.
Wheel sourcing & supply chain
Manufacturing partners, sourcing and logistics, so race teams and wheel brands get the right wheels where and when they need them.
Dealer / B2B wheel e-commerce
Dealer platforms, catalogs and fitment-data operations for wheel brands and distributors.
ERP / SAP for wheel distributors
Systems, processes and training for wheel distributors and aftermarket businesses, from implementation to day-to-day use.
Race programs
Race programs we’ve supported.
A few shots from race weekends over the years.
Contact
Got a wheel program,
a part or a problem?
Tell us what you're working on. Use the form, or email us directly.
Get in touch